iAtoday

Before clients consider iA Financial Group, they need to know the name. Our awareness tracking shows that people who know the brand are twice as likely to choose it.

For you, that head start matters long before a recommendation reaches the table.

When a provider is unfamiliar, you must first establish who the organization is and why it belongs in the conversation. Greater recognition can help shorten that introduction, giving you more opportunity to focus on the client’s needs, priorities and potential solutions.

Putting the iA name in front of more people in Toronto

From September 28 to October 30, iA launches its largest brand awareness campaign to date in Toronto, using large-format digital billboards, targeted digital advertising, social media and radio.

The campaign is designed to build recognition among professionals across the city. For you, that means prospects may encounter the iA name before it comes up in a conversation, creating a natural point of connection when you introduce the organization. 

Turning visibility into opportunity